UPDATED: Wednesday, November 21, 2012 - 2:59pm
It has been said that "bigger is better" and this sentiment rings very true in the world of advertising. In a sea of posters, flyers, leaflets, and banners your business and products need to stand out by making a big visual impact on customers, and large format printing is the answer.
By enlisting the help of a commercial printing company, you will be able to enjoy unique, effective, and cost-efficient advertising opportunities that will draw in business.
Large Format Advertising
For many, huge billboards are what come to mind when they consider large format printing. Although this mode of large format advertising is highly effective, there are a host of other opportunities to be had in the large print arena.
Bold, large print banners and graphics can be used to make your trade show booth stand out amongst others, while window graphics, building wraps, and customized flags can be used to draw in business off the street. From posters to vehicle wraps to wall graphics and beyond, the possibilities with large format printing are infinite.
Benefits of Large Format Printing
The majority of consumers are visually oriented, and it is your job to attract the attention of your potential clients and buyers. No matter which type of display or advertising technique that you choose to employ, a large print campaign will truly make a statement.
In addition to making your business and products stand out, large print advertising is also cost-effective. Instead of paying for thousands of mailers, hundreds of flyers, and dozens of poster, why not make one huge impact on your customers and spend less doing it? Large-scale advertisements will reach more customers, paying back your investment and then some.
Maximizing the Maximum
In order to ensure the highest quality advertising campaign, there are a few things to consider when planning your large format printing. For starters, it is important that your files be sent to your printing company in a high resolution so that it won't look fuzzy or blurry when blown up.
You should also think about the location of your advertisement (ie: indoors or outdoors). If your display will be outdoors, you may need to consider factors like the sun, wind, and rain that may require your banner or sign to be coated and hung with weights. Lastly, consider how long you will need the printed material to last.
For a single-day trade show you may not need as heavy of a material. If you plan on touring the region for multiple trade shows, or would like a lasting outdoor advertisement, you will need to select a stronger material that can be reinforced for durability.