A&M plans to defend 12th Man trademark

POSTED: Tuesday, January 10, 2012 - 6:01pm
UPDATED: Friday, April 13, 2012 - 9:54am

COLLEGE STATION -- Texas A&M is home to the 12th Man and the "Fighting Aggies" will do whatever it takes to protect their brand, including taking on a professional team.

Last night we mentioned that a parachutist flew into the Denver Broncos game with a 12th man flag.

 So today Fox 28's Lauren Holman sat down with the vice president of marketing and communications at A&M to find out exactly how the school plans to handle this trademark violation.

The Aggies have been using the term "12th Man" since the early 1920's so when vice president of marketing and communications, Jason Cook, began getting messages about the Denver Bronco's use of the phrase he immediately took to Twitter to address the issue.

"We really look to social media and traditional media as a way to educate people that the 12th Man mark does belong to A&M and through Twitter I was able to reach thousands of people in an instant."

This isn't the first time A&M has had to deal with violators.

In 1996 the University sued the Seattle Seahawks for using the term.

"That was very important to us in that it helped us establish 3rd party ownership of our mark and then also gave us professional protection of the mark as well," said Cook.

Now Cook says he plans to write a cease and desist letter to the Broncos if they continue to infringe on A&M's trademark.

"You know, there's a possibility we could lose it frankly and then Texas A&M would be home to the 12th man just like any other institution."


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