WACO-- Fundraising is now underway for Baylor University's new stadium.
But a new home for the Bears football team is only one part of the upcoming construction along the river.
We can look forward to, city officials tell us, the stadium helping other projects come to fruition as well.
"We've been expecting major hotel announcements and river activities, river taxis and things we've been dreaming of. I can't help but think that's going to kick start and bring those on and say, Waco is really here," Larry Holze with the City of Waco said.
Holze says Baylor has always helped to put Waco on the map.
But only time will tell how quickly new projects will develop as the stadium gets built.