BRYAN -- The holiday season may be over but the city of Bryan still wants to see you out shopping.
And now they're launching a new campaign in hopes that it will encourage you to spend money locally.
"Shop Bryan --- it makes cents," that's the city's new campaign slogan and they're hoping it works so you buy locally.
"It's more about people focusing on what shopping locally can do for the city as a whole, for them and their own personal families, for their neighbors and for everyone in the community," said Allen Bruggman, the city's communications and marketing director.
For every retail dollar spent inside the city limits, Bryan gets one-and-a-half cent of that, which goes toward the city's general fund.
And while it may not seem like much, Bruggman says that revenue really adds up.
"We're budgeted for fiscal year 2012 for $14.9 million in sales tax which makes up around 36 percent of our general fund revenue portions."
Which benefits city services like the fire and police department, as well as the parks and the libraries.
And while the "Shop Bryan" campaign is still in the early stages of development, local store owners are already getting behind the movement.
"These kinds of campaigns make people just take a minute and think about it and then they make their own choices but still it brings a thought to them that maybe I need to think about that," said Kay Conlee, owner of the Old Bryan Marketplace.