COLLEGE STATION -- When the recession began the tourism industry was hit hard but in College Station, thanks to the Aggies move to the SEC, the city is becoming a more popular place to do business.
Most A&M fans thought a move to the SEC would benefit the university but not everyone quite knew the impact it would have on the city of College Station.
"These SEC teams historically have shown that they do travel and that they do spend longer amounts of time when they do come into town," said executive director of the Convention and Visitors Bureau, Shannon Overby.
Meaning fans will have to stay in local hotels, which has created a lot of interest lately from several different hoteliers.
"It seems like it's been ramped up a little bit more lately. We get consultants calling us for occupancy rates and average daily rates and that sort of thing. They are kind of doing their leg work for their clients."
Clients, who are interested in bringing new hotels to the area.
Today the city of College Station met to discuss rezoning a vacant lot, that sits near the corner of University Drive and Texas Avenue, to potentially turn in into a four to six story hotel.
Overby contributes a lot of the new hotel interest to the fact that A&M has switched conferences.
"We all know that Aggie fans are fanatical and they travel and I think a majority of the SEC teams are exactly the same way, so I think we will certainly see a much larger influx of visitors."
Right now there are around 3,100 hotel rooms available and every one sells out during home games but Overby expects that number to increase as new hotels build property in the Bryan-College Station area.