College Station school buses launches ad campaign
UPDATED: Friday, April 13, 2012 - 8:54am
COLLEGE STATION -- School districts are having to get creative after massive budget cuts all across the state and College Station thinks they've found a solution.
You may have noticed something slightly different about the busses around town.
More than 30 College Station busses have gotten a new look for the upcoming school year thanks to a new kind of advertising, moving billboards.
"Basically what you are going to see is businesses around town advertising on our school busses," said Chuck Glenewinkel, a spokesman for College Station Independent School District.
And when one local businessman heard of the new billboards on wheels, he jumped at the chance to be one of the first to use them.
"The basic good concept is that it's a rolling mobile advertisement. It's name recognition and you see the bus running around to all the subdivisions, it goes to all the schools and it's just a plain simple statement," said Lary Buckley, owner of CarDoc in College Station.
These mobile ads may be new to the College Station area but more than 15 other districts have been using them for the past three years with a lot of success.
"There are a lot of issues going on with budgets around the state, especially as far as school districts are concerned, and you know the times dictate things sometimes and this is an easy way for College Station ISD to increase its revenue," Glenewinkel said.
The school district will get to keep 60% of the profit made from each ad and with the advertisements, College Station expects to earn about $45,000 just during the first year.
Glenewinkel and Buckley both said it's a win-win situation for the district and community.
"The College Station school district can receive some funding and then as a business owner that wants to be looked at in the community as a helper, it just gives me a way to contribute to the College Station school district," Buckley said.
Helping to cut back the school's budget deficit, while his business' name is driven around the town, for all to see.