WACO -- For these women their worst nightmares became a reality when they were diagnosed with the second most deadly cancer in women -- breast cancer.
Although death rates have steadily decreased since 1990, the "C" word hasn't lost its sting.
But Thursday night at the rodeo the "C" stood for something a little different -- community.
"When you get diagnosed with cancer, breast cancer or any cancer, anybody that reaches out to you, just makes you feel better. it's great to have people behind you." Janice Mancherian, battling her second stent at cancer said.
Tough Enough to Wear Pink is a national rodeo theme put on through the Professional Rodeo Cowboys Association.
Cowboys, survivors and supporters alike dressed in their pinks to support breast cancer awareness.
"I am so excited to be apart of this and to see all the pink people here. It's just like we are tough women and men and we are passionate about pink we are passionate about breast cancer survivors," 7 year cancer free JoLeen Eiklenborg said.
With help along the way, some survivors gave their own piece of advice.
"Stay healthy, take care of their self and don't let it get you down," 1 year cancer free Linda Bohannan said.
"You have to always listen to your body and go do what you're thinking you're supposed to be doing," Eiklenborg said.
But each have their own reason for continuing the fight and keeping their hopes high.
"Other breast cancer people that come out, and know that they're still enjoying their life," Bohannan said.
"two grand-babies," Mancherian said.
"To pay it forward, and that's what it's all about," Eiklenborg said.