MCLENNAN COUNTY -- While you prepare to get the kids back to school, retailers are also gearing up for big sales.
"We've tried to staff up some extra people stocking in the back room," said Leisha Sincox, Senior Team Lead for Target.
A survey from the National Retail Federation estimates parents will spend an average of nearly $690 this year on everything from school supplies to electronics and apparel.
That's a 14 percent jump from last year.
"We do lots and lots of business during our college time obviously because of Baylor. So we expect to be just as busy as Christmas time," said Sincox.
And if you're looking to make your dollar stretch, that shouldn't be a problem.
"Wednesday the clothes are half off. There's a different sale everyday and Friday the entire store is 25 percent off," said Heather Helton, spokesperson for Salvation Army of McLennan County.
Also coming up, the Salvation Army is hosting a Stuff the Bus Tour which provides back to school assistance for those in need.
"Call social services and tell them you are in need of supplies and they'll make an appointment with you and a case manager, and then they'll let you know right away if you're qualified or not," said Helton.
For more information on the the Salvation Army's school supply registration you can call their local office at (254)756-7271.