'Red Kettle' donations come up short this year

The Salvation Army
POSTED: Wednesday, December 25, 2013 - 1:08pm
UPDATED: Wednesday, December 25, 2013 - 1:11pm

Donations to the Salvation Army through the "Red Kettle Campaign" were not as great as officials anticipated this year.

The Red Kettle Campaign is the main fundraiser of the year for The Salvation Army, and every dollar raised is used directly to support local programs and services. During the last twelve months more than 13,00 individuals received emergency assistance of some kind from The Salvation Army in McLennan County, many of them looking for help at crisis points in their lives when they had nowhere else to turn. The Salvation Army Men Shelter and Sally’s House provided 17,264 lodging nights of shelter to men, women, and children who otherwise would have been out on the streets. More than 136,000 meals were provided to those in their programs and to families and individuals who needed help just to put food on the table until their next pay check.

“In today’s economy The Salvation Army is experiencing an increase in the number of people coming to us for assistance at the same time as a decline in donations,” explained Major Dan Ford. "Indeed, for perhaps the first time, we are serving some people who have been regular donors and supporters of the Army in the past, but are now finding in necessary to come to us seeking assistance. We can only help in these emergency situations thanks to the generous support of the people of McLennan County.”

This year’s annual Red Kettle Campaign is shorter by a vital five days due to the lateness of the Thanksgiving holiday on the calendar. This, as well as the unexpected spell of winter weather in Texas, has significantly impacted the Army’s fundraising. Donations coming in between now and the end of the year are critically important to The Salvation Army’s ability to meet needs right here in your community.

Your Red Kettle Donations – big or small – will help The Salvation Army , throughout all of 2014, provide needed assistance such as meals to the hungry, shelter to the homeless, basic social services to the needy, and programs to assist and rehabilitate.


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