College Station, TX - Texas A&M University is one of a select group of schools throughout the country invited to participate in this spring term of the America’s Natural Gas Alliance (ANGA) Collegiate Energy Challenge. ANGA exists to promote the economic, environmental and national security benefits from the greater use of clean, abundant, domestic natural gas. Students in a graduate-level marketing consulting course have created an in-class working marketing agency, Lonestar Natural, responsible for researching, implementing and evaluating an integrated marketing campaign aimed at educating and informing their local campus and community on the benefits of natural gas as an energy source. Each participating campus will be competing for the chance to present their creative ideas to industry leaders from ANGA at the term’s conclusion.
As part of the ANGA Collegiate Energy Challenge, students from Texas A&M have a rare opportunity to put their education to work in the real world for a national organization. Students will create and implement an integrated marketing campaign for their client, using research surveys and other tools to learn more about ANGA’s target audiences. After the students have analyzed their research findings, they will then create and implement their strategy to raise awareness of the benefits of natural gas. Students will receive a $3,000 budget to help them bring their plans to life. At the end of the term, students will measure their success through follow-up research and give a formal presentation to the client summarizing their campaign and results.
Katelyn Duecker, agency coordinator of Lonestar Natural, said, “This challenge not only benefits the community and business, but also the students who will gain firsthand experience.” The agency recently completed initial research to gauge the campus climate and will soon employ skills learned in their graduate classes to create an attractive and educational campaign. “This is an amazing opportunity for us to learn how to communicate with the community as we raise awareness on the positive impact of natural gas,” Duecker concluded.
Watch for more information about the ANGA Collegiate Energy Challenge at Texas A&M throughout this spring term. For further inquiries regarding the Texas A&M project, please contact public relations department head, Sheila de Guzman at 225-505-5783.
About America’s Natural Gas Alliance: America's Natural Gas Alliance (ANGA) exists to promote the economic, environmental and national security benefits of greater use of clean, abundant domestic natural gas. They represent 28 of North America's largest independent natural gas exploration and production companies and the leading developers of the shale plays now transforming the clean energy landscape. As they make decisions about the clean energy future, ANGA seeks to inform and engage all stakeholders about the opportunities presented by greater use of this clean energy resource-improving air quality, adding jobs to the economy and enhancing energy security. Find out more at www.anga.us
About EdVenture Partners: EdVenture Partners is an organization dedicated to developing innovative industry-education partnership programs. The objective of such programs is to provide hands-on, real-world experience to students in tandem with providing marketing solutions and recruiting access at colleges and universities to clients. EdVenture Partners has designed and managed programs at over 1,000 campuses in North America and internationally. Find out more at www.edventurepartners.com